1

brand

n. a particular make of product - to brand v. - branded adj.

2

consumer

n. the person who buys and uses a product or service - to consume v.

3

cost

v. [cost, costed, costed] to estimate the price of making a product - costing n.

4

develop

v. to create a new product or improve an existing one - product development n.

5

distribution

n. the delivering of products to end-users, inc. advertising, storing etc

6

end-user

n. the person, customer etc who is the ultimate (and so real) user of a product

7

image

n. the concept or perception of a firm or product held by the general public

8

label

n. small piece of paper, metal etc on a product giving information about it

9

launch

v. to introduce a new product, with publicity etc - product launch n.

10

mail order

n. the selling of goods by post - mail-order cataloguen.

11

market research

n. study of consumers' needs & preferences, often for a particular product

12

packaging^UK

n. the wrapping or container for a product

13

point of sale

n. the place where a product is actually sold to the public - point-of-sale adj.

14

product

n. something made to be sold; merchandise [includes services] - to produce v.

15

public relations

n. creation and maintenance of a good public image - public relations officer n.

16

registered

adj. registered or officially recorded as a trademark - ®abbr. - to register v.

17

sponsor

n. firm supporting an organisation in return for advertising space - also v.

18

S.W.O.T.

abbr. Strength, Weaknesses, Opportunities, Threats

19

total product

n. the whole product, inc. name, packaging, instructions, reliability, after-sales etc

20

trademark

n. special symbol, design, word etc used to represent a product or firm - " abbr.