1

ad

abbr. advertisement - advert abbr.

2

advertisement

n. item of publicity for a product or service, in magazine, on TV etc

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advertising agency

n. company specialising in producing and placing advertisements for clients

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AIDA

abbr. Attention, Interest, Desire, Action - the objective of all advertisements

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benefit

n. advantage of a product or service, usually derived from its features

6

billboard^US

n. signboard, usually outdoors, for advertising posters; hoarding^UK

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circulation

n. average number of copies of a magazine sold in a particular period

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classified ads

n. small advertisements in magazine or newspaper categorised by subject

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commercial

n. paid advertisement on radio or TV

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coupon

n. part of a printed advertisement used for ordering goods, samples etc

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double-page spread

n. advertisement printed across 2 pages in a magazine or newspaper

12

eye-catcher^US

n. something that especially attracts one's attention - eye-catching adj.

13

features

n. special characteristics of a product, usually leading to certain benefits

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hoarding^UK

n. signboard, usually outdoors, for advertising posters; billboard^US

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poster

n. large sheet of paper, usually illustrated, used as advertisement

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prime time

n. hours on radio & TV with largest audience, esp. the evening hours

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promote

v. to (try to) increase sales of a product by publicising and advertising it

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slot

n. specific time in a broadcasting schedule, when a commercial may be shown

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target

n. objective; what one is aiming at - target audiencen.

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U.S.P.

abbr. Unique Selling Proposition; what makes a product different from others